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release forms and call sheets

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Audience Brief

VAL The audience in which i am targeting fits fairly well with the 'experiencers' VAL. This is due to my music video including scenes of partying and drinking alcohol, thus perhaps fitting with the young generation. This type also tend to get bored easily, which will be represented within the opening of my music video of the group of teenage boys sitting around wondering what to do with their lives. Furthermore, 'experiencers' suits my style of music video since the 'experiencers' are percieved as 'rebellious' and impulsive, which is what will be reflected within my music video due to the group who have aged still doing parkour and partying at around 75 years of age. Once again this goes against the typical stereotypes of an elderly person. YOUNG and RUBICAM The mainstream audience suits my music video conventions and characters. This is because the mainstream's life choices are 'we' rather than 'me' and this will be shown ...
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Statement of Intent - Coursework

                                                                Statement of Intent Music Video Within my music video, I am planning to create a narrative video also containing performance and dance in order to appeal to the target demographic of a fun-loving 16-25 target audience. Within my music video, a group of teenage boys are fed up with their boring lives, however, when they go outside they discover a mysterious object. The object suddenly turns them all 50 years older. They then decide to do parkour, drink out of pure excitement, however quickly realise that they have physical boundaries. The main purpose of the music video is for them to realise to appreciate the time they have when they are young and what they are physically still able to enjoy before they get too old. This will potentially take place in a st...
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