Audience Brief

VAL


The audience in which i am targeting fits fairly well with the 'experiencers' VAL. This is due to my music video including scenes of partying and drinking alcohol, thus perhaps fitting with the young generation. This type also tend to get bored easily, which will be represented within the opening of my music video of the group of teenage boys sitting around wondering what to do with their lives.
Furthermore, 'experiencers' suits my style of music video since the 'experiencers' are percieved as 'rebellious' and impulsive, which is what will be reflected within my music video due to the group who have aged still doing parkour and partying at around 75 years of age. Once again this goes against the typical stereotypes of an elderly person.


YOUNG and RUBICAM

The mainstream audience suits my music video conventions and characters. This is because the mainstream's life choices are 'we' rather than 'me' and this will be shown within my music video due to the group of teenage boys doing everything together, such as turning older together, partying, doing parkour. This may also appeal to the mainstream audience since it may seem fairly relatable to the 16-25 year old age demographic of finding themselves struggling to have any ambition and joy within their teenage years of life.

MOSAIC profilling

The 'Urban Intelligence' category may suit the intended audience the most due to it being young educated people in urban areas starting out in life. Once again, the audience of 16-25 year old's may find the music video relatable due to 'starting out life' and struggling to find motivation and passion to do things fun and adventurous. The juxtaposition between the group of teenagers being young and old teaches them valuable lessons in life and how they should cherish the time they have when being young and able to do such activities which may be restricted in the future as their bodies deteriorate over time. The audience may agree with this due to having similar ideologies of life at a similar age as this.